Comments for Here's an Idea

Comment on Marketing Health Insurance to Hispanics by Rudy Lehder Rivas

Rudy Lehder Rivas — Tue, 01 Jul 2008 03:49:28 +0000

I only wish I was able to attend your seminar, I have been holding these types of seminars throughout the U.S.A. since 1991.

The reality is that in a majority of States it is common that one out of two Hispanics are un-insured. In the U.S.A. out of the 308,000,000. Americans that live and work here, approx. 245,000,000 have Health Insurance and the reality is that Hispanics have less healthcare coverage than any other ethnic group.

Understanding the habits of Hispanics, and how to sell to them will serve not only your sales ability; but hopefully will result in more Hispanics purchasing Health Insurance.

Stay Healthy,

Rudy Lehder Rivas, CEO & President
Hispanic Insurance
http://www.HispanicInsure.com

Comment on Richard’s Dream Career by Rick Myers

Rick Myers — Mon, 30 Jun 2008 13:18:58 +0000

Very nice post Richard, and on the money. Keep at it.

-Rick Myers,
Founder,
Talent Zoo

Comment on by leslie

leslie — Wed, 18 Jun 2008 06:01:13 +0000

Richard, I read your bio, listened to your funny commercials and think you would be a great person to speak to my group. Please contact me to discuss details and pricing.

Leslie

Comment on Marketing Green for Electric Cars by Kerry bradshaw

Kerry bradshaw — Fri, 06 Jun 2008 16:33:58 +0000

The Tesla won’t accomplish much of anything. Never has more press been devoted to something that will have so little actual importance, assuming they finally manage to build these little can’t-do cars.
The Tesla, desoite its exorbitant price, can’t meet the transportations needs of anyone. With a driving radius that will be less than 90 miles in a few short years, there are thousands of destinations completely out of its reach. It fails in practically every way that a car can fail. I’m enjoying watching clods like Begley and Hanks get screwed. I want pictures of them sitting alongside the road waiting for the tow truck to carry their juiceless paper weight back home.

Comment on The Best Marketing for Classical Instruments and High School Bands by katariina

katariina — Fri, 06 Jun 2008 13:20:48 +0000

Glad you mentioned Apocalyptica.
They have been around for over 10 years. They no longer do Metallica covers, except live. Most of what they release now are their own compositions, and they rock! Ocassionally, they collaborate with other musicians and vocalists. The latest album, Worlds Collide, features collaborations with Corey Taylor of Slipknot and Stone Sour, Cristina Scabbia of Lacuna Coil, Adam Gontier of Three Days Grace, and Dave Lombardo of Slayer.
All of the members are classically trained, from the prestigious Sibelius Academy in Finland. I highly recommend checking out their newer stuff, and definitely recommend seeing them live!

Comment on Timesheets: Necessary? Evil? Or Both? by nile

nile — Sun, 18 May 2008 23:22:22 +0000

The tracking of time is paramount to modern business. Having said that, actually employing your staff to do this mundane task is costly. Did you know for example that on average, 10 minutes a day filling in timesheets, costs that business 1 full week of paid staff work in a year! This may not sound like a lot, but this is non-billable time - time staff are not actually working on company business.

Fortunately, there is a simple solution. Use an automated software package to the job for you. Just think, no more timesheets ever again, and you get more accurate billing data in the process. Win win as they say!

MetriQ - Hands Free timesheets.

Comment on SPECTRUM Awards Ceremony to honor Top Advertisers and Marketers by Derek

Derek — Thu, 24 Apr 2008 20:24:31 +0000

I went to the American Marketing Association Spectrum Awards for the last two years and they keep getting better. Thanks for promoting it.
I will be there.

Comment on ACCO Rules the World! by Sarah

Sarah — Tue, 22 Apr 2008 19:46:32 +0000

Are you kidding! Quartet SUCKS! So does that Sampletize!
I ordered one of those “FREE SAMPLES” of markers and they never showed up. No explanation, no apologies, Nothin! That was last year. I will never buy Quartet or use Sampletize again.

Comment on Mobile coupons find more favor with consumers than advertisers by Gianluca

Gianluca — Tue, 22 Apr 2008 18:08:33 +0000

I totally agree with this post, at moQpon (a mobile coupons platform distribution launched at the end of 2007) we are facing on a lot of consumers excited in getting mobile coupons on their cell phone. They really love the idea to opt-in in a campaign targeted on their preferences, geographic area and age.

On the other hand it’s clear that more efforts are required to educate merchants about how a mobile coupon can impact on real time marketing actions.
There is one more aspect to consider, the mobile coupon has to be thought as a key tool in promoting business, with two different level of expectation:

#1 - retain your current customers
#2 - attract new customers

At moQpon we think merchants do not have to be charged to send offers to their own customers, but only to attract a new one (starting 1c per coupon). With this in mind, it’s clear that the ROI for a campaign is going to be dramatically high (compared to the other “old-style” marketing ways).

If we also consider that a mobile coupon is spread on a community of consumers that are willing to receive those kind of offers, it’s easy to predict how much efficient mobile coupons are going to be!

As I said, it’s just a matter of education on this new technology and than we will hear a lot of beep in our cell phones!

Gianluca
http://www.moqpon.com

Comment on What is Your Personal Brand? by Brenda Bence

Brenda Bence — Sun, 13 Apr 2008 06:00:06 +0000

Hi Richard, I couldn’t agree more about your concepts of personal branding and how incredibly important it is to master your own individual brand in the workplace! That’s why I combined my 20-year career in corporate branding with my love for, and certification in, executive coaching and wrote my recently-released book: How YOU(tm) are like Shampoo: The breakthrough Personal Branding System based on big-brand marketing methods to help you earn more, do more,and be more at work. It not only helps you DEFINE your personal brand (based on the six elements that define every corporate brand that exists), but also helps you to COMMUNICATE your personal brand (using five activities we all do each and every day). I also share a section on “Personal Brand Busters(tm)” - activities we do that are inconsistent with, or work against, our desired personal brands. Check it out! http://www.HowYOUAreLikeShampoo.com