Richard Saling’s Brief Biography

Leaving the Marine Corps in 1996 with an Honorable Discharge, I graduated from ASU in 2001 with a Bachelors degree in Global Business and started my professional career with Phoenix College in the Office of Institutional Advancement aka the Marketing department. While there I participated in a lot of cool things from leading Strategic Planning, and implementing Service Standards to assisting with Alumni Development, and many many things in between. While there I also earned an MBA from the University of Phoenix and transitioned my skills and passions to a small Scottsdale based Interactive firm called eMarketing. You can still see me on their website asking for help to rename the agency. That was from February of 2007. As of March 15th 2008, there is an updated video of me again asking for help renaming their agency. At eMarketing I focused on Web Analytics for websites and campaigns. I also led the designers and developers in the importance of Search Engine Optimization. I also looked at latest trends in Web 2.0, Marketing, Branding, workflow processes and Team Building.

What can I say? I like to stay busy.

This laid a good foundation for what I currently do as a Reporting Analyst at iCrossing, the Premier Interactive and Full Service Digital / Interactive agency with Search Marketing and Optimization in their DNA that is sought after by Fortune 500 and 100 companies when they need results from their website and Search Marketing. I am very excited to be with this successful team of professionals who have a long track record of results and accomplishments.

From Public Sector to Private Sector, the one constant is my passion for big ideas and bottom line results; preferring to find how a plan can work instead of why it won’t. I love strategy and I love marketing. I am a very competitive, optimistic and enthusiastic person. I have attended the Disney Institute, which I recommend to any leadership team in any industry. It gave me hands on experience and many tools and actionable items to apply directly to several situations. I also have experience in Strategic Planning, implementing Service Standards, Branding, and linking the culture with the Vision and Mission statement to make service part of the marketing and brand - so you get loyal customers and brand evangelists which saves you money in the long run in the marketing budget.

I have even performed some voice over work and acting as well as been a guest speaker on marketing topics. I must admit, I have enjoyed those assignments very much.

Now here is my CV:

OBJECTIVE

The objective is to increase the organization’s revenue and earnings using my Strategic Big Bold Idea Thinking, and marketing, business and operations skills in a leadership role to solve challenges and take advantage of opportunities in the marketplace.

ACCOMPLISHMENTS

Introduced Service Standards to Phoenix College and eMarketing with excellent results in customer satisfaction.
Created the strategic component of a fundraising campaign at PC, which increased contributions from employees by 20%.
Planned and coordinated events, which improved campus morale and productivity which in turn impact student retention.
Increased the number of (SIG) marketing events through leading and motivating a team of four volunteers to stay engaged and committed.

EXPERIENCE

Leadership Roles

Former President of employee group with 151 members.
Collaborate with leadership with ongoing Strategic Planning
Participate in ongoing efforts of Organizational Development and Brand alignment.
VP of Education and Special Interest Groups with the American Marketing Association

Professional Memberships

American Marketing Association 05 - Present
AZSEMPO (Search Engine Marketing Professionals)

Reporting Analyst ICrossing Scottsdale, AZ 01/2008 to Present

Participate in the development of client strategy through communication and analysis of multiple data sources for Fortune 500 Firms such as Purina, AVAYA, USAA, Pottery Barn and Williams-Sonoma.

Core contributor to strategic initiatives ensuring that strategies align with objectives and Reporting objectives of projects are met.

Draw insight from program results and ensure dialogue with client and internal team decisions are based on informed strategic implications.

Present pro-active ideas and strategies to client team.

Business Analyst/Strategist eMarketing Scottsdale, AZ 02/2007 to Present

Successfully lead and manage online marketing projects for Fortune 500 Firms

Assist clients with campaign strategy and implementation

Provide research and web analytics combined with SEO, SEM, and viral tactics directed at and differentiated for each target segment for our clients to assure solid ROI through data based decisions

Analyze the internal and external business needs, Challenges and opportunities, and propose solutions aligned with current business and marketing trends

Developed and Implemented a standard process for reporting and pricing analytical reports for clients based on the type of project

Marketing Specialist (pro bono) Business Polish Phoenix, AZ 07/2005 to 09/2006

Assist with strategy and creation of marketing plans, ad campaigns, conduct market research, and create Press Releases for small business and non profit clients.

Marketing Coordinator/Media Buyer Phoenix College Phoenix, AZ 2001 to 2007

Office of Institutional Advancement

Direct Supervisor of 5 staff in computer lab and President of 151 member employee group

Participated in several Hiring Committees

Significant Contributor to the Marketing and Branding strategies of the campus
Work with budgets related to purchasing advertising collateral.

Created and developed marketing plans and materials under tight deadlines.

Coordinate and manage multiple projects related to Marketing the campus, Alumni Relations and donor development.

Research and promote best practices, new trends in marketing and Branding.

Infantryman United States Marine Corps San Diego, CA 1992 to 1996

with 20 direct reports under me, I obtained skills of leadership, motivation of others and teamwork in fast paced, high stress environments and utilized situational awareness and creative, critical thinking to find solutions to challenges which is directly applicable in today�s ever changing business environment.

EDUCATION / TRAINING

Masters of Business Administration
University of Phoenix Phoenix, AZ

Bachelor of Science Degree in Global Business
Arizona State University West Phoenix, AZ

Appreciative Inquiry - Change Management Phoenix, AZ

Disney Institute - Leadership / Management / Loyalty / Service Tempe, AZ

Richard Saling’s Principles of Leadership

Ok, maybe these are not mine exclusively; I learned these among many other valuable things from the United States Marine Corps. These Principles of Leadership have become a part of me and I try my best to keep these with me and never forget them as they are directly applicable to any industry, any job. It is about Character.

1. Take Responsibility for your actions and the actions of those you lead.
2. Know yourself and always seek improvement
3. Set the example (Lead by Example)
4. Develop Your Subordinates
5. Ensure that a job is understood, then supervise it and carry it through to completion
6. Know your team and look after their welfare
7. Everyone should be kept informed
8. Set Goals that are high but attainable
9. Make sound and Timely Decisions
10. Know your job
11. Teamwork

Now if you are creative, which anyone in today’s business world needs to be, you can already see how these are directly transferable to today’s business world. Many Organizations already have similar standards implemented in their organizations.

Is your’s one?

Good Luck.