Effective Experiential Storytelling
Frank Capek is another professional who really gets it. He lives and breathes service excellence.
What are the stories your customers tell about their experience with you and your business? What do they think you really stand for? What are the most memorable aspects of their experience? What surprises them? What frustrates them? How do you make them feel? The nature and quality of these stories has a profound impact on the success of your business.
We make sense of the world around us through the stories we tell… the stories we tell ourselves and the stories we hear from and tell to others. If you think about the defining moments in your life, you’ll see that the stories you tell yourself about those moments have a powerful influence on your identity and the way you see the world. Aside from these personal stories, across human history, we’ve shared meaning and knowledge with each other in the form of stories. This includes the legends and parables shared within and across generations, as well as, the stories we share about more immediate events.
