According to a recent DMA study, one out of three direct mail recipients prefers to respond online.
Guest Speaker - Joe Manos, Executive Vice-President, MindFire Inc. Will share his expertise in what are effective marketers doing? With the growth of the Web, many Internet applications have started to replace traditional print due to their immediacy, cost-effectiveness, and tracking abilities but many marketers are using variable data print and personalized URLs as complements, reinforcing one another’s strengths and creating a marketing combination more powerful than either medium used alone. By adding personalized URLs to direct mail pieces, one can track the respondent’s activity and continue to tailor the information based on his behavior. This information can also be used to further customize future print and Internet communications. This type of application is quickly gaining popularity among marketers.
Attendees will learn:
- About new marketing dynamics in direct marketing
- Why traditional marketing approaches don’t deliver the results we need
- How ROI and results measurement is possible
- About examples of cross-media and multi-channel campaigns in case studies
About Joe Manos
Joseph Manos, Executive Vice President of MindFireInc has 25 years of executive management experience leading companies providing integrated business solutions to the Graphic Arts community, as well as Corporate Enterprise Clients. He has spent his career building successful, growing companies including start-up, turn-around and the growth of struggling operations. For the last 7 years he has been responsible for the successful launch and growth of companies providing integrated solutions (ASP and stand alone apps) to the Graphic Arts industry.
Prior to joining MindFireInc, Mr. Manos was Senior Vice President of Printable Technologies, an industry-leading provider of web-based, integrated solutions to the graphic arts and printing industry. During his 4+ years at Printable he led the company into new markets and significant growth of the customer base and services.
At printChannel, a provider of B2B, web-based services to the graphic arts and printing industry, Manos launched and managed the sales organization resulting in unparalleled growth over an eighteen-month period. The company was later sold to PrintCafe. Prior to that, Manos spent 10 years with IKON Office Solutions, holding numerous executive posts, culminating his career as Marketplace President of one of their most profitable operations.
In his previous career positions, Manos held a number of senior management positions with leading industry technology companies. Joe has a Bachelor of Science Degree in Business Administration from California State University, Sacramento and completed the AMA Executive Management Program.
About MindFireInc
Founded in 1999, MindFireInc is a privately held company with offices in California and Asia-Pacific. Its flagship product, LookWho’sClicking, is a Web-based application suite that automates the creation, management and tracking of personalized URLs and VIP landing pages. The company delivers LookWho’sClicking through a network of solution partners, typically print service providers, agencies and consultants. See www.mindfireinc.com
Where:
Pulliam Room (Executive Board Room), 10th Floor
The Arizona Republic, 200 E. Van Buren, Phoenix, AZ 85004
Complimentary Parking in the Employee Garage is included
When:
Thursday June 19th, 3-5 pm
Register for this event and others at the AMA Website
