Maximizing Email Marketing Performance
DATE: May 15, 2008
TIME: 10amPT/ 11amMT/ 12pmCT/ 1pmET
PRESENTERS:
Steve Daigneault, Managing Director of Internet Communications, Amnesty International USA
Andrew Eisner, Vice President of Client Services, Interwoven
Marla Chupack, Moderator, American Marketing Association
COST: Complimentary
How Amnesty International USA Doubled Response Rates with Simple Changes to its Landing Pages
Join us on this educational Webcast and learn how Amnesty International USA, a leading human rights organization, made subtle changes to its landing pages that produced dramatic increases in email marketing conversion rates and overall donations.
Learn how Amnesty International is leveraging innovative Website optimization strategies to:
- Easily test different combinations of content, offers, and layouts
- Deliver a more compelling landing page experience
- Increase email marketing campaign conversion rates
- Drive a more data-driven approach to Website design
A recording of this Webcast will be available if you can’t attend the above session. Please register and we’ll send you a link to the recording.
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