AirMarketing Hosts SEMPOAZ with Special Guest Microsoft
If you are in the Search Engine Optimization/Marketing (SEO, SEM) profession and will be in the Phoenix Arizona Metro area on May 1st; you will not want to miss this event!
This is a unique opportunity to meet with a top search engine and see how things work behind the scenes.
Microsoft Search Marketing Trends and Tools
As a part of SEMPO AZ’s Quarterly Education Series, Kelly Thomas and Jorie Waterman from Microsoft’s adCenter in Seattle will be flying down to speak about the tools and technology being developed by Microsoft to help search engine marketers during all stages of their advertising campaigns. They will cover ways to use the unique research prototypes available on adLabs and the adCenter Add-in for Excel – all tools enabling advanced keyword research needed to hone campaigns in both paid and natural search. After walking through the data and tools available, Waterman and Thomas will discuss how they see search engine marketers utilizing this data across the lifecycle of a marketing campaign.
Attendees will learn and experience:
o What is available on adCenter, and a glimpse into the roadmap for the future
o A deep dive into Demo Targeting and Bid Boosting
o Research prototypes available for review on adLabs
o How the industry could use this data in their strategic planning and optimization processes
SEMPO AZ (sempoaz.org) is a working group of SEMPO (The Search Engine Marketing Professionals Organization). The purpose of this group is to provide education, awareness and a better understanding of search engine marketing. We support the mission of SEMPO (www.sempo.org) and aim to serve the marketing professionals engaged in search in the Arizona market.
The event will be held on Thursday, May 1 from 6:00-8:00 PM at airMarketing located at: 3419 East University Drive in Phoenix.
Admission will be $20 for SEMPO members and $30 for non-members.
To register for this event, please click on the link below:
http://www.register123.com/event/profile/form/index.cfm?PKformID=0×565574202a
To see if your company is a member, please visit: www.sempoaz.org/directories/all
Thank you and I look forward to seeing you at the event.
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