Purina Gets Social

Purina has published a site that capitalizes on peoples’ love of their pets and the power of Social Media.

The PETCHART site is an excellent example of how a company can capitalize on and foster user generated content which gets consumers interacting with the brand, and having the brand gain valuable mind share. This concept can be expanded to support online promotions as well, grow the customer database, distribute coupons and even sample product. The possibilities are endless. Purina PetCharts offers pet owners an opportunity to share videos, photos, and read stories and articles that can help them take better care of their beloved pets. The stories are actually aggregated from RSS feeds which makes the site even easier to maintain. There are links to the company promotions and coupons and special offers. This execution is done very well. The one thing that is missing is the ability for pet owners to actually discuss products and share their own stories and add comments. This would be a fantastic way for Purina to keep a pulse of their consumers and speak directly to them.

Maybe in version 2.