How to Capitalize on Brand Evangelism

Here’s an Idea! Create a product and deliver service worth talking about and Save BIG on Marketing Costs

The person who made this video can be considered a Brand Evangelist. The Brand Evangelist is what every company is desirous of. With so many videos and blogs and user generated content out there, marketers need to embrace it and nurture it and cultivate it. People are going to talk about your Brand, Your Product, Your Service, So it had better be good.

But how do you actually create a Brand Evangelist?

A company like Swingline Staplers is - let’s be honest - not very exciting. It’s a stapler! Some could say it is a commodity like the staples that fill them, or even paper clips. Yet, here we are witnessing a Swingline Stapler Brand Evangelist who is Passionate about Swingline Staplers.

Well first, you have to create a product or offer a service worth talking about. You must exceed the expectations of the consumer. Swingline does this by differentiating itself from its competitors with the lifetime warranty and no jam promise. Next they had product placement of their RIO RED Swingline Stapler in the movie “Office Space”. They have introduced a CHROME Stapler to their lineup which personally I am attracted to for the simple fact that adding chrome to anything in my personal “Guy” opinion bumps up the cool factor.

While Swingline could do more such as adding a blog to their site, or offering Bling Kits for your stapler; they do hold an annual Sweepstakes for Office Administrators which honors the top Office Administrator of the Year.

This endears customers to the product and gets people thinking about Swingline when they are in the market for a stapler.

Can you think of any other ways to create and foster Brand Evangelism for your Brand?