Optimizing the Profitable Link Between Employees and Customer Loyalty Behavior
Here’s an Idea!
DATE: April 24, 2008
TIME: 10amPT/ 11amMT/ 12pmCT/ 1pmET
PRESENTERS
Michael Lowenstein, PhD, CMC, Vice President and Senior Consultant, Harris Interactive Loyalty
Marla Chupack, Moderator, American Marketing Association
COST: Complimentary
Marketing Managers know it costs significantly less to retain and service existing customers than to prospect for—and acquire—new ones, but maximizing the customer benefit and value isn’t feasible if an organization relies solely on the efforts of the marketing department.
How can your organization build and optimize customer loyalty behavior? It’s a careful balance between your product and service value proposition, the messages you send, and actual customer experiences that creates positive perception and action.
In this free and informative Aquent/AMA webcast, Michael Lowenstein, Vice President and Senior Consultant at Harris Interactive, will present critical insights about the relationship among profitability, employee behavior, and customer loyalty, which will prove that true customer commitment is attainable only when the entire organization understands and performs its roles in providing superior customer experiences.
You will learn how to:
- Effectively measure and understand customers’ perceptions
- Pinpoint which employee attitudes and actions affect customer behavior
- Leverage employee positivism and customer focus
- Identify and eliminate employee sabotage
- Develop a customer-centric culture
The first 100 registrants of this webcast will have the opportunity to register for the 15th Annual Harris Interactive Loyalty Conference at a 10% discount. Harris Interactive Loyalty Conference……The Silverado Resort, Napa, CA……April 27-29. www.harrisinteractive.com/loyaltyseminar
Who should attend this webcast?
Senior Executives and Managers of:
- Customer Service/Customer Experience
- Customer Relationship Management
- Retail Operations
- Training and Development
- Sales
- Marketing
Register today and join us for this informative webcast!
