SEO and Web Analytics Results are not set in Stone
2008 March 28
SEO Search Engine Page Ranking results are not always exact or 100% accurate and should not be read as such. Readers of the data should understand this and look at the trends over time and sudden changes in data with changes to campaigns or pages. This also applies to Web Traffic Analytics by the way, regardless of the tool used to track web traffic. Each tool uses different methodologies and algorithms to measure the data. There are millions of factors that play a part in the traffic and SEO results. So, take heart SEO professionals; this does not discount our work, it merely keeps us intellectually honest.
Great post. This is so true. Nobody should think that the results they get from any SEO or Web Analytics tool are 100% accurate. You just use them as a guideline and trend of activity.