Comments on: Mobile coupons find more favor with consumers than advertisers http://rsaling.wordpress.com/2008/03/26/mobile-coupons-find-more-favor-with-consumers-than-advertisers/ Richard Saling's thoughts on Marketing, and living the promise of the Brand. Sat, 05 Jul 2008 16:26:00 +0000 http://wordpress.org/?v=MU By: Gianluca http://rsaling.wordpress.com/2008/03/26/mobile-coupons-find-more-favor-with-consumers-than-advertisers/#comment-212 Gianluca Tue, 22 Apr 2008 18:08:33 +0000 http://rsaling.wordpress.com/?p=72#comment-212 I totally agree with this post, at moQpon (a mobile coupons platform distribution launched at the end of 2007) we are facing on a lot of consumers excited in getting mobile coupons on their cell phone. They really love the idea to opt-in in a campaign targeted on their preferences, geographic area and age. On the other hand it's clear that more efforts are required to educate merchants about how a mobile coupon can impact on real time marketing actions. There is one more aspect to consider, the mobile coupon has to be thought as a key tool in promoting business, with two different level of expectation: #1 - retain your current customers #2 - attract new customers At moQpon we think merchants do not have to be charged to send offers to their own customers, but only to attract a new one (starting 1c per coupon). With this in mind, it's clear that the ROI for a campaign is going to be dramatically high (compared to the other "old-style" marketing ways). If we also consider that a mobile coupon is spread on a community of consumers that are willing to receive those kind of offers, it's easy to predict how much efficient mobile coupons are going to be! As I said, it's just a matter of education on this new technology and than we will hear a lot of beep in our cell phones! Gianluca www.moqpon.com I totally agree with this post, at moQpon (a mobile coupons platform distribution launched at the end of 2007) we are facing on a lot of consumers excited in getting mobile coupons on their cell phone. They really love the idea to opt-in in a campaign targeted on their preferences, geographic area and age.

On the other hand it’s clear that more efforts are required to educate merchants about how a mobile coupon can impact on real time marketing actions.
There is one more aspect to consider, the mobile coupon has to be thought as a key tool in promoting business, with two different level of expectation:

#1 - retain your current customers
#2 - attract new customers

At moQpon we think merchants do not have to be charged to send offers to their own customers, but only to attract a new one (starting 1c per coupon). With this in mind, it’s clear that the ROI for a campaign is going to be dramatically high (compared to the other “old-style” marketing ways).

If we also consider that a mobile coupon is spread on a community of consumers that are willing to receive those kind of offers, it’s easy to predict how much efficient mobile coupons are going to be!

As I said, it’s just a matter of education on this new technology and than we will hear a lot of beep in our cell phones!

Gianluca
http://www.moqpon.com

]]>