Marketing doesn’t Run on Dunkin Donuts

Here’s an Idea! Stay true to your Brand and learn from the mistakes of others Dunkin Donuts…Apparently the geniuses in the Marketing Department at Dunkin Donuts thinks it is a good idea to partner with other companies and dilute the Dunkin Donuts Brand. This is from an article at franchiseperfection.com Look at Starbucks; they moved away from their core strength and look what happened. When you start diluting your brand by puting it in gas stations and self serve stations… That is a recipe for disaster. You won’t have brand evangelists like Chuck who runs on Dunkin Donuts, who even posted a video on YouTube “Chuck Runs on Dunkin Donuts” to show his love; they will be running away from the Brand.