Here is a white paper that can benefit any Search Engine Marketer. This discusses the Global Trends of Search and Search engines in the Global Internet, not just America, and yes there are other Search Engines besides Google and Google doesn’t necessarily rule search in some international markets. It was created at the end of 2007, sponsored by WebCertain.com
So enjoy this Global Search Report.
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Here’s an Idea!
The right incentive can make a significant impact on response rates, whether it’s used to build lists and generate leads or increase online sales. But how do you determine which incentive will work best to overcome friction and deliver maximum return?
What errors need to be avoided? Find out at our free Web Clinic next Wednesday, when Dr. Flint McGlaughlin will discuss how to choose the ideal incentive — and answer your specific questions.
Webinar Topic: Finding the Ideal Incentive: How We Increased Email Capture by 319% When: Wednesday, April 2, 2008 - 4:00 to 5:00 PM (EDT)
SEO Search Engine Page Ranking results are not always exact or 100% accurate and should not be read as such. Readers of the data should understand this and look at the trends over time and sudden changes in data with changes to campaigns or pages. This also applies to Web Traffic Analytics by the way, regardless of the tool used to track web traffic. Each tool uses different methodologies and algorithms to measure the data. There are millions of factors that play a part in the traffic and SEO results. So, take heart SEO professionals; this does not discount our work, it merely keeps us intellectually honest.
Here’s an Idea!
Straight from Internet Retailers website: Consumers are interested in receiving coupons on their mobile phones, though adoption by advertisers remains low: 30% of consumers would like to receive mobile coupons, but only 1% of advertisers offer them, according to a new report from JupiterResearch.
However, 8% of advertisers plan to adopt mobile coupons in the next year, up from 2% last year, the report says. They may be attracted by redemption rates ranging from 5% to 15%, much higher than typical print coupon rates of 1% or less; higher redemption rates stem from consumers opting in to mobile coupon programs, the report says.
Mobile coupons are delivered to consumers in one of two ways. Advertisers place short codes—numbers registered with telecommunications carriers that contain fewer numerals than standard phone numbers—on print advertisements, billboards or in-store signs. Consumers send a text message to a short code and in turn receive the advertised coupon. Or, consumers can register with opt-in programs offered by advertisers.
Redemption methods are inhibiting wider use by advertisers of mobile coupons. Few retailers have two-dimensional bar code systems to read coupons directly from handset screens, the report says. Current methods for redeeming mobile coupons include manually entering a code in a cash register, matching a mobile coupon with a customer’s loyalty card account or writing information in paper records.
“At this stage, advertisers should temper expectations until automated systems are widely deployed,” says Neil Strother, lead analyst for the report, “Mobile Coupons: Identifying New Opportunities Beyond Early Trials.” “The preferred method would be point-of-sale scanners, but most retail chains have yet to make the investment in hardware and back-end systems. As near-field communication methods mature—such as radio-frequency identification (RFID) and Bluetooth—coupon redemption will become more widespread.”
Mobile phone users interested in mobile coupons would like to receive coupons for a variety of items, the report says. These include: exclusive discounts from selected stores, special offers on event tickets, special offers or coupons for CDs and DVDs, special offers or coupons for apparel, special offers or coupons on personal care products, and special time-sensitive offers.
Here is yet another missed opportunity by the City of Surprise in the Great State of Arizona.
Maria Maria Restaurant, a collaboration between musician Carlos Santana and chef Roberto Santibañez, opened Monday at Tempe Marketplace.
This is the pair’s second location, the first opened last fall in Walnut Creek, Calif. A grand opening celebration is planned to coincide with Cinco de Mayo weekend May 2.
Officials describe the menu as “adventurous,” celebrating the diversity of Mexico’s regional cuisines. Santibañez previously was culinary director for Rosa Mexicano Restaurant Group, with locations including New York City and Washington, D.C.
The 400-seat restaurant offers a variety of indoor and outdoor areas ranging from the intimate Candle Dining Room to the festive Playa Room with a covered patio. There also is an oversized outdoor space. For more: www.mariamariarestaurants.com.
HERE’S an IDEA!
City of Surprise, AZ, Please start bringing businesses and high profile social spots like this to our City.
One more ring of the alarm clock on Mobile marketing. When will you stop hitting the snooze button and wake up!
Here is one more article on the new frontier of marketing. Mobile!
How is Social Media effecting SEO and eCommerce? Here is an interesting take on that topic.
Here’s an Idea!
While this is not a religious blog, it is Easter and I am a Catholic so I wanted to post this Obituary for Jesus.
Here’s an Idea!
DATE: April 8, 2008
TIME: 10amPT/ 11amMT/ 12pmCT/ 1pmET
PRESENTERS
Matt Kaplan, VP Creative & Client Services, PermissionTV
Dan Newberry, Vice President of Advertising & Marketing, BobVila.com
Marla Chupack, Moderator, American Marketing Association
COST: Complimentary
Video 2.0 Rules of Engagement: Top 5 Tips for a Successful Online Video Strategy
According to eMarketer, there will be 183 million online video viewers by 2011 – that’s a 60 percent increase from the number of viewers today. This growing consumption of online video provides marketers with new ways to promote their brands, and has also created opportunities to engage with consumers, expand reach and explore new monetization methods.
Because consumers are free to watch any program, anytime and anywhere, organizations and advertisers are quickly realizing that the consumer is king in online video. By focusing on critical elements such as user engagement, relevancy, interactivity, usability and measurability you too can kick-off a successful online video strategy.
Please join executives from online video leader PermissionTV as they discuss established best practices, and review how successful brands like Bob Vila, Boston Symphony Orchestra, Intercontinental Hotels and Toyota Scion are engaging consumers and reaping the benefits of online video.
